Brand History

Life Style (todo)

“"Loris sends out notes of fragrances from Turkey to the world..."

Loris has been operating in the fragrance sector since 2006 and now the company is a giant chain of stores with hundreds of branches and thousands of employees. The story of this adventure which started when this sector was very new in Turkey is hidden in the fragrance notes. The company provides its services with its 250 stores in Turkey and more than 400 stores in the world and with thousands of employees.

Loris produces millions of bottles of fragrances and home fragrances and other personal care products in its production plant in Gebze, Kocaeli Turkey to touch the souls of millions of people. The brand is active in a wide geographical area, from the Middle East to Europe and offers its products with its creative and inquisitive approach and the "universality of fragrances" principle and by complying world standards.

With its Loris Academy, the company does not only meet its internal employee needs but also provides a solution to qualified and skilled employee problem of the sector and has already provided courses and education to hundreds of young people to become fragrance specialists. The brand developed a science of scent curriculum for store employees and started an education program that is provided by experienced instructors about personal development, professional development, sales competencies, leadership skills, product and brand information.

The brand has always prioritized producing the most beautiful fragrances of the world in the best quality possible and providing them at affordable prices and raised the bar on quality up to a new level. The company built its laboratory InoLab (Innovative Fragrance Laboratory) with GCMS technology and started to make a success story under the guidance of fragrance experts and chemists in the R&D laboratory. The design group called DesignHub of Loris manages communication activities of the group on all platforms.

LORIS continues strongly on its path to become a global cosmetic brand with its innovative products and competitive product range and imports to several continents including Europe and expands its supply chain. The production which is subject to licensing from the Turkish Ministry of Health complies with ISO 22716:2007 GMP (Good Manufacturing Practices) and with IFRA (International Fragrance Association) without compromising hygiene and quality and all products undergo organoleptic, physical and chemical tests (Purity Test GC MS Device) in the company's fully equipped laboratory. The main principle of the brand vision, created with customer satisfaction and expectations in mind is quality. The brand meticulously reviews all feedbacks and prepares reports in accordance with the SO 10002:2004 Customer Satisfaction Quality Standard. The "Superior Quality Badge” received at the Anatolian Quality Summit is one of the rewards the company has received as a result on its focus on quality. LORIS will continue its journey in the cosmetic sector with its vast experience, R&D approach that always aims high quality and continuous development and introduce you to new fragrance trends.

Loris provides full support to its franchisees with its franchising conditions and opens new doors to entrepreneurs with turnkey stores. The company provides a business model that can be achieved with a reasonable investment.

Continuing to achieve a growth exceeding the industry average Loris aims to increase the number of stores in the shopping malls in Turkey and in European countries in 2019.

Our Vision:

To become the leader brand in Turkey and the number one choice in the world with products that give happiness to users.

Our Mission:

To offer, healthy, accessible and high quality products to our consumers with a high quality service approach.

To promote team work in order to use experiences, ideas of everyone with structured and unique work criteria.

To build a large marketing network with our distributors and dealers to provide benefit to our stakeholders.